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Alibaba launches Miravia marketplace in Spain

The new ecommerce platform is called Miravia and connects brands and content creators with consumers. It features fashion, beauty, personal care, electronics, baby, pet, food and lifestyle products.



After expanding its existing online marketplace Lazada into Europe, Alibaba is now launching a new marketplace, called Miravia, and expanding its presence in Spain. It wants to create a new shopping experience for consumers, with exclusive content created by influencers and virtual makeup try-on tools.



"We want to give space to local and global sellers, we support all big and small brands, with competitive offers and a personalized and entertaining shopping experience". Yann Fotaine, CEO Miravia


Local and international brands


Currently, the marketplace already offers brands such as Disney, Lego, L’Oréal Paris, Delonghi, Garner, Braun and more. It also supports local brands and sellers, as well-known Spanish brands such as Munich, Cecotec, Mr. Boho, Pikolin, Hawkers and Silbon, for example, are also featured.


"Spain is one of the European markets with the greatest potential in the ecommerce sector. It has great penetration on the internet and in mobile technology, which means enormous potential for a platform like Miravia". Yann Fotaine, CEO Miravia


Brands that want to sell through Miravia can create and design their own store on the platform. Additionally, they can set promotions, apply loyalty programs and interact with customers. “We want to give space to local and global sellers, we support all big and small brands, with competitive offers and a personalized and entertaining shopping experience”, said Yann Fotaine, general director of Miravia. "We hope to cover all Spanish consumers' needs, while offering local and international brands greater tools to sell and interact with their customers," he stressed.


“Spain is one of the European markets with the greatest potential in the ecommerce sector. It has great penetration on the internet and in mobile technology, which means enormous potential for a platform like Miravia.”

“We chose Spain because it is a country that has 30 million online buyers”, he explained.


If you need more info on how to optimise your brand presence online and increase sales, our team at MND Retail is here to help.

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