Boots to launch online marketplace

Boots is set to become the latest retailer to launch an online marketplace welcoming third-party brands.

Boots, the UK’s leading health and beauty retailer, will soon launch a new online marketplace welcoming third-party brands into its digital offering and extend the range of products available on boots.com.

“Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products”. Paula Bobbett, Boots Chief Digital Officer

Launching in Spring 2023

With over 53,000 team members and over 2,200 stores, ranging from local community pharmacies to large destination health and beauty stores, Boots is the UK’s number one beauty destination and largest pharmacy chain, dispensing medicines and providing essential healthcare services.

Due to launch in Spring 2023, Boots #Marketplace will allow brands of any size to list their products on boots.com, accessing the sites' millions of monthly visitors. The new offering is part of Boots’ ongoing digital strategy to rapidly extend the range of the UK’s most visited health and beauty website and explore new and diverse categories for its customers.

#Marketplace products will be seamlessly integrated with the existing product range on boots.com, offering customers access to hundreds of new brands across established names and new #sellers. The marketplace is powered by Mirakl – the industry’s first and most advanced enterprise #marketplace SaaS #platform.

Customers will still enjoy a single checkout for mixed baskets and access to all of the benefits of shopping with Boots – including Boots Advantage Card points. New and emerging #brands will benefit from Boots’ reputation as one of the most trusted and respected brands in the UK, and the potential for future store #listings.

Boots Chief Digital Officer, Paula Bobbett said: “Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products”.

Boots Marketplace operates an invitation only policy whereby any product ranges submitted are reviewed internally and agreed before prior to listing.

Brands can register their interest and find more information on boots-uk.com/suppliers

If you need more info on how to optimise your brand presence online and increase sales, our team at MND Retail is here to help.